Hungry Little Minds Croydon Partnership

The Hungry Little Minds Croydon Partnership

The campaign

The Institute of Wellbeing (IOW) is one of the 6 organisations commissioned by the Department for Education to collaborate with the charity National Literacy Trust on delivering the borough-wide place-based working pilot. The IOW is working with Partners across Croydon, that will jointly engage with disadvantaged parents and carers of children 0-5 years old in helping to improve early communication, language and literacy developments as a key priority.

You can listen to our podcast below where we are joined by our guests Rukhsana Hussain who is part of the Early Years Social Mobility team at the Department of Education and Mike Kelly who is the CEO, Chairman and Founder of The Institute of Wellbeing. 

You will hear from both organisations as to why they believe it is important for parents to help their child develop good language and literacy skills through chat, playing and reading together and how they are delivering the national campaign locally.

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OUR approach

Given that children learn most vocabulary in the home, the best way to reduce the word gap is to introduce a deliberate, detailed and disciplined home learning environment where parents and children are encouraged to ‘Chat More, Play Together and Read Aloud’ with daily, weekly and monthly activities and fun challenges.

become a partner

We need commercial / voluntary organisations, public sector service or local partners like you at the heart of the community to help us reach as many parents and carers as possible – to co-create an environment where ‘chat, play, read’ behaviours are encouraged.  Be part of the Croydon – Hungry Little Minds Campaign and request a Partnership Pack today.


To find out more about how you can get involved as a business or Wellbeing Champion please email Programme Manager Claire Kelly at

Going together so we can go further

An African proverb: ‘if you want to go faster, go alone. If you want to go further, go together.’ Going together so we can go further sums up the past few months at the Institute of Wellbeing. We attended the launch of the Hungry Little Minds campaign at the DfE and were privileged to share our tailored campaign, key messages and visual resources designed to creatively engage with BME / Faith Communities at the Birmingham and London ‘Learn Explore Debate’ days hosted by NCB.

We also embarked on successful roadshows to engage with key stakeholders and been guests on three regional BBC Radio stations. We’ve had exciting conversations with key stakeholders and want to keep exploring the potential to collaborate for the greater good of the families we want to serve.

We are excited; we want to reach, positively influence and impact as many families as we can, and to see them flourish as a result of creating a healthy Home Learning Environment. This requires compassionate engagement that creates moments of connection and an environment of trust. As a result we are committed to keep asking ourselves, what do we see when we look at the families we engage with?

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The home learning environment

The Home Learning Environment (HLE)

The campaign

The Institute of Wellbeing has been selected as a partner to work with the Department for Education (DfE) on a nationwide initiative, which will support parents in creating a home learning environment to improve language and literacy skills in children aged 0-5 years.

The quality of the home learning environment is a key predictor of a child’s early language ability and future success; positive experiences can have lasting and life changing impacts. Early language ability is consistently linked to later outcomes – including school attainment and job prospects.

our initiatives

The home learning environment project (HLE) is part of the Secretary of State’s ambition to halve the number of children starting school without the early communication and language skills they need by 2028.  Some of our initiatives to support the HLE project include:


Creating resources that will help to inspire and encourage parents to chat, play and read with their child.

Wellbeing Champions

Mobilising citizens in local communities to help raise the awareness of how they can create a rich home learning environment.


Working with businesses that can reach families to help communicate the key messages of the HLE campaign.


To find out more about how you can get involved as a business or Wellbeing Champion please email Programme Manager Claire Kelly at