Hungry Little Minds – Croydon

Campaign

The Campaign

The Institute of Wellbeing (IOW) has collaborated with Department for Education, National Literacy Trust and local community partnerships as part of a national borough-wide place-based pilot to jointly engage disadvantaged and vulnerable parents and carers of children 0-5 years old from multi-ethnic backgrounds in helping to improve early communication, language and literacy development. IOW, as Croydon’s lead partner, has been working directly with local Community Partners and Wellbeing Champions to deliver campaign objectives across the borough’s diverse communities.

Our Current Partners

Our Initiatives

Given that children learn most vocabulary in the home, the best way to reduce the word gap is to introduce a deliberate, detailed and disciplined home learning environment where parents and children are encouraged to ‘chat more, play together and read aloud’ with daily, weekly and monthly activities and fun challenges.

Become a partner

We need commercial / voluntary organisations, public sector service or local partners like you at the heart of the community to help us reach as many parents and carers as possible – to co-create an environment where ‘chat, play, read’ behaviours are encouraged.  Be part of the Croydon – Hungry Little Minds Campaign and request a Partnership Pack today.

Campaign Partnership

Get in touch to learn more about working in partnership, whether you’re looking for proactive wellbeing support across the year or specific training, we would love to talk to you.

Going together so we can go further

An African proverb: ‘if you want to go faster, go alone. If you want to go further, go together.’ Going together so we can go further sums up the past few months at the Institute of Wellbeing. We attended the launch of the Hungry Little Minds campaign at the DfE and were privileged to share our tailored campaign, key messages and visual resources designed to creatively engage with BME / Faith Communities at the Birmingham and London ‘Learn Explore Debate’ days hosted by NCB.

We also embarked on successful roadshows to engage with key stakeholders and been guests on three regional BBC Radio stations. We’ve had exciting conversations with key stakeholders and want to keep exploring the potential to collaborate for the greater good of the families we want to serve.

We are excited; we want to reach, positively influence and impact as many families as we can, and to see them flourish as a result of creating a healthy Home Learning Environment. This requires compassionate engagement that creates moments of connection and an environment of trust. As a result we are committed to keep asking ourselves, what do we see when we look at the families we engage with?

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The Home Learning Environment

Campaign

The Campaign

The Institute of Wellbeing has been selected as a partner to work with the Department for Education (DfE) on a nationwide initiative, which will support parents in creating a home learning environment to improve language and literacy skills in children aged 0-5 years.

The quality of the home learning environment is a key predictor of a child’s early language ability and future success; positive experiences can have lasting and life changing impacts. Early language ability is consistently linked to later outcomes – including school attainment and job prospects.

Our Initiatives

The home learning environment project (HLE) is part of the Secretary of State’s ambition to halve the number of children starting school without the early communication and language skills they need by 2028.  Some of our initiatives to support the HLE project include:

Campaign Partnership

Get in touch to learn more about working in partnership, whether you’re looking for proactive wellbeing support across the year or specific training, we would love to talk to you.