Our Vision & Mission
Leading with Purpose
Our Vision
To transfer the warmth of Wellbeing to improve life by delivering exceptional services, brilliant experiences and amazing products to everyone, every time.
Our Mission
Our mission is to empower a global community of thriving citizens by:
- Leading the self-referral wellbeing marketplace to make resources accessible to all.
- Increasing mental capital and fostering early-years literacy to build a strong foundation for lifelong wellbeing.
- Improving all relationships, starting with the vital connection that people have with themselves.
- Creating sustainable, positive impact within communities through our self-sufficient model.
Our Core Values
United by values, inspired by people.
Integrity
We act honestly & fairly—always.
Creativity
We innovate in relevant, transformative ways.
Collaboration
We partner for greater impact.
Execution
We deliver on our commitments.
Leadership
We inspire communities and industries.
Ownership
We take responsibility for our actions.
Urgency & Discipline
We act promptly and purposefully.
Inclusion
We champion equality, diversity, and belonging.
Working in partnership locally & internationally
Through our policy and campaigning work, we shine a light on the importance of wellbeing, inspiring politicians, businesses, and parents to make it a shared priority. Together, we’re creating lasting change that improves lives everywhere.
Resources to Help You and Your Community Thrive
From early years learning to lifelong wellbeing, explore resources that strengthen relationships, build resilience, and inspire positive change.
