The Hungry Little Minds Croydon Partnership

The campaign

The Institute of Wellbeing (IOW) is one of the 6 organisations commissioned by the Department for Education to collaborate with the charity National Literacy Trust on delivering the borough-wide place-based working pilot. The IOW is working with Partners across Croydon, that will jointly engage with disadvantaged parents and carers of children 0-5 years old in helping to improve early communication, language and literacy developments as a key priority.

You can listen to our podcast below where we are joined by our guests Rukhsana Hussain who is part of the Early Years Social Mobility team at the Department of Education and Mike Kelly who is the CEO, Chairman and Founder of The Institute of Wellbeing. 

You will hear from both organisations as to why they believe it is important for parents to help their child develop good language and literacy skills through chat, playing and reading together and how they are delivering the national campaign locally.

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OUR approach

Given that children learn most vocabulary in the home, the best way to reduce the word gap is to introduce a deliberate, detailed and disciplined home learning environment where parents and children are encouraged to ‘Chat More, Play Together and Read Aloud’ with daily, weekly and monthly activities and fun challenges.

become a partner

We need commercial / voluntary organisations, public sector service or local partners like you at the heart of the community to help us reach as many parents and carers as possible – to co-create an environment where ‘chat, play, read’ behaviours are encouraged.  Be part of the Croydon – Hungry Little Minds Campaign and request a Partnership Pack today.


To find out more about how you can get involved as a business or Wellbeing Champion please email Programme Manager Claire Kelly at